Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with Okrs
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- Create Date：2021-04-03 12:53:29
- Update Date：2025-09-06
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- Author：John E. Doerr
- ISBN：024134848X
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Summary
'Management magic。。。。Measure What Matters is a must read for anyone motivated to improve their organization' - Former Vice President Al Gore， chairman of the Climate Reality Project
'Measure What Matters shows how any organization or team can aim high， move fast， and excel' ， Sheryl Sandberg， Facebook COO and founder of Leanln。org and OptionB。org
'Measure What Matters deserves to be fully embraced by every person responsible for performance in any walk of life' - Jim Collins， author of Good to Great
'In this indispensable book， the most important venture capitalist of our era reveals a key to business innovation and success - Walter Isaacson， author of Steve Jobs and The Innovators
'Measure What Matters takes you behind the scenes for the creation of Intel's powerful OKR system - one of Andy Grove's finest legacies' - Gordon Moore， cofounder and former chairman of Intel
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The revolutionary movement behind the explosive growth of Intel， Google， Amazon and Uber。
With a foreword by Larry Page， and contributions from Bono and Bill Gates。
Measure What Matters is about using Objectives and Key Results （OKRs）， a revolutionary approach to goal-setting， to make tough choices in business。
In 1999， legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology， entrepreneurial energy and sky-high ambitions， but no real business plan。 Doerr introduced the founders to OKRs and with them at the foundation of their management， the startup grew from forty employees to more than 70，000 with a market cap exceeding $600 billion。 The startup was Google。
Since then Doerr has introduced OKRs to more than fifty companies， helping tech giants and charities exceed all expectations。 In the OKR model objectives define what we seek to achieve and key results are how those top priority goals will be attained。 OKRs focus effort， foster coordination and enhance workplace satisfaction。 They surface an organization's most important work as everyone's goals from entry-level to CEO are transparent to the entire institution。
In Measure What Matters， Doerr shares a broad range of first-person， behind-the-scenes case studies， with narrators including Bono and Bill Gates， to demonstrate the focus， agility， and explosive growth that OKRs have spurred at so many great organizations。
This book will show you how to collect timely， relevant data to track progress - to measure what matters。 It will help any organization or team aim high， move fast， and excel。
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John Doerr joined Kleiner Perkins Caufield & Byers in 1980 and has since backed some of the world's most successful entrepreneurs and companies， such as Google， Zynga and Amazon。 John serves on the boards of Google， Zynga and Amyris。 He also led KPCB's investment in Twitter。 He is a member of the American Academy of Arts and Sciences， and was a member of U。S。 President Barack Obama's Council on Jobs and Competitiveness。 He has 291K followers on Twitter。 His TED Talk on greentech has 845K views。
'Measure What Matters shows how any organization or team can aim high， move fast， and excel' ， Sheryl Sandberg， Facebook COO and founder of Leanln。org and OptionB。org
'Measure What Matters deserves to be fully embraced by every person responsible for performance in any walk of life' - Jim Collins， author of Good to Great
'In this indispensable book， the most important venture capitalist of our era reveals a key to business innovation and success - Walter Isaacson， author of Steve Jobs and The Innovators
'Measure What Matters takes you behind the scenes for the creation of Intel's powerful OKR system - one of Andy Grove's finest legacies' - Gordon Moore， cofounder and former chairman of Intel
--------
The revolutionary movement behind the explosive growth of Intel， Google， Amazon and Uber。
With a foreword by Larry Page， and contributions from Bono and Bill Gates。
Measure What Matters is about using Objectives and Key Results （OKRs）， a revolutionary approach to goal-setting， to make tough choices in business。
In 1999， legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology， entrepreneurial energy and sky-high ambitions， but no real business plan。 Doerr introduced the founders to OKRs and with them at the foundation of their management， the startup grew from forty employees to more than 70，000 with a market cap exceeding $600 billion。 The startup was Google。
Since then Doerr has introduced OKRs to more than fifty companies， helping tech giants and charities exceed all expectations。 In the OKR model objectives define what we seek to achieve and key results are how those top priority goals will be attained。 OKRs focus effort， foster coordination and enhance workplace satisfaction。 They surface an organization's most important work as everyone's goals from entry-level to CEO are transparent to the entire institution。
In Measure What Matters， Doerr shares a broad range of first-person， behind-the-scenes case studies， with narrators including Bono and Bill Gates， to demonstrate the focus， agility， and explosive growth that OKRs have spurred at so many great organizations。
This book will show you how to collect timely， relevant data to track progress - to measure what matters。 It will help any organization or team aim high， move fast， and excel。
--------
John Doerr joined Kleiner Perkins Caufield & Byers in 1980 and has since backed some of the world's most successful entrepreneurs and companies， such as Google， Zynga and Amazon。 John serves on the boards of Google， Zynga and Amyris。 He also led KPCB's investment in Twitter。 He is a member of the American Academy of Arts and Sciences， and was a member of U。S。 President Barack Obama's Council on Jobs and Competitiveness。 He has 291K followers on Twitter。 His TED Talk on greentech has 845K views。
Reviews
Adam
，
I never doubted the thesis， so the repetition was a bit trying。 I think the most beneficial parts of the book were （1） the football team example where every person involved with the team had key results that laddered up to the team's objective and （2） the examples of companies' failure rates。 I never doubted the thesis， so the repetition was a bit trying。 I think the most beneficial parts of the book were （1） the football team example where every person involved with the team had key results that laddered up to the team's objective and （2） the examples of companies' failure rates。 。。。more
Arife
，
Approach and summary is goodI like the book for the content and clear language。 It does not have latest approaches but it is acceptable。
Jacob Blish
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The core of the book is sound advice for any company to follow。 The rest was ~20 examples and quotes from various silicon valley elites extolling the value of OKRs。 Outside of the resources and a few examples， the book is too long and can be skimmed once you get the basics。
Lisa
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Solid information and a great concept with examples from a variety of businesses。
Arif
，
Good idea， too much repetition It’s a great explanation to an amazing model but the examples were repetitive and could still be explained at the same level of quality with way less pages。
Paulus
，
Very little insight。 A lot of self-serving name-dropping and starstruck tributes to known entrepreneurs。 Almost feels like a long sales leaflet to sell coaching and get people on to the website。
Jan Ishidingfrompotentialemployers
，
5 stars on the concept 2 stars on the case studies - totally skippable
Justin Goldman
，
As someone new to the term OKR （Objectives and Key Results） I was fascinated with the premise of this book。 I had read about the robust culture that Andy Grove had established at Intel， joining Gordon Moore as the firm was established in the late 1960s。 He describes Moore as "the greatest manager of his or any era" where he was introduced to the OKR formula in the mid-1970s。 While I found the utility of the anecdotes to be uneven across the book， the ones from Google （as well as the acquired You As someone new to the term OKR （Objectives and Key Results） I was fascinated with the premise of this book。 I had read about the robust culture that Andy Grove had established at Intel， joining Gordon Moore as the firm was established in the late 1960s。 He describes Moore as "the greatest manager of his or any era" where he was introduced to the OKR formula in the mid-1970s。 While I found the utility of the anecdotes to be uneven across the book， the ones from Google （as well as the acquired YouTube） stood out。 Within Google， the description of the role of OKRs in building the culture are fascinating， with Doerr meeting with Google co-founders Larry Page and Sergey Brin in the fall of 1999 shortly after having made a multi-million dollar commitment to the start-up。 The Dedication at the end of the book was a very strong element， focused on "Coach" Bill Campbell。 After convincing Brin and Page to hire Eric Schmidt as CEO of Google in 2001， Doerr advised Schmidt of the need to have Bill Campbell as a coach。 He coached Google's executive team and current CEO Sundar Pichai credits him with driving the daily focus on operating excellence。 The Resource sections at the end of the book are very useful to take away towards utilizing these ideas。 。。。more
Diarmait O'Reilly
，
Great in depth dive into OKREnjoyed the book， examples were great， plenty to take from it。 It’s breath would be the only issue， in it takes a lot of time to digest。
Meng-Huan Yu
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2。5 star。 Too many case study and too wordy on selling you to use OKR。 For ppls who already know what's OKR， this book is very useless and only cover some simple concept。。。。A little bit wasting time on reading this book。 2。5 star。 Too many case study and too wordy on selling you to use OKR。 For ppls who already know what's OKR， this book is very useless and only cover some simple concept。。。。A little bit wasting time on reading this book。 。。。more
Vasiliy Sikorskiy
，
Про важность целеполагания и про секреты того， как это заставить работать даже в большой организации。
Mehdi
，
Measure What Matters is a great book by John Doerr。 This book is describing two powerful tools， OKRs （Objective Key Results） and CFRs （Conversation Feedback Recognition） which have been utilized in several organizations such as Intel， Google， Adobe， Tweeter， Samsung， BMW。 Larry page wrote the forward for this book and he elaborated further their story， that how Google thrive using OKRs and CFRs。 As John put it OKRs are a collaborative goal setting protocol。 They're not silver bullet they cannot Measure What Matters is a great book by John Doerr。 This book is describing two powerful tools， OKRs （Objective Key Results） and CFRs （Conversation Feedback Recognition） which have been utilized in several organizations such as Intel， Google， Adobe， Tweeter， Samsung， BMW。 Larry page wrote the forward for this book and he elaborated further their story， that how Google thrive using OKRs and CFRs。 As John put it OKRs are a collaborative goal setting protocol。 They're not silver bullet they cannot substitute for strong judgment， strong leadership， or creative workplace and culture， but if those fundamental are in place OKRs can guide you to the mountain top。 。。。more
Matthew Jacobs
，
Everyone is talking about OKR's and I have been one of those people。 It was time that I go back and read the original source book that started the craze。 I thought the book was well written and curated good case studies。 Everyone is talking about OKR's and I have been one of those people。 It was time that I go back and read the original source book that started the craze。 I thought the book was well written and curated good case studies。 。。。more
Adam Jardali
，
Great book for leaders， people who are looking to achieve challenging goals， and long-life learners who want to learn how to get the best of their time by having clear goals。
Stephen Lee
，
Absolutely superb insight into how the successful businesses of our time have achieved what they have。 Setting objectives， measuring results， adjusting along the way。 An excellent book & super motivation。 The first half was particularly useful， I'll read the second part later。 Absolutely superb insight into how the successful businesses of our time have achieved what they have。 Setting objectives， measuring results， adjusting along the way。 An excellent book & super motivation。 The first half was particularly useful， I'll read the second part later。 。。。more
Sai Madineni
，
Great book
Eric Alldritt
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Story after storyThis book really takes a deep dive into countless examples of how OKRs are essential for any real disruptor to grow and scale （aka Google）。 This book highlights all the factors that come into setting goals， why active group transparency is essential， why you must as much as possible put numbers to what matters。John makes an excellent case for having measurement systems in place， how it works for everybody （not just big tech like Google， YouTube and Intel）， and why hitting your g Story after storyThis book really takes a deep dive into countless examples of how OKRs are essential for any real disruptor to grow and scale （aka Google）。 This book highlights all the factors that come into setting goals， why active group transparency is essential， why you must as much as possible put numbers to what matters。John makes an excellent case for having measurement systems in place， how it works for everybody （not just big tech like Google， YouTube and Intel）， and why hitting your goals at 70% is better than hitting them 100% of the time。 。。。more
Daniel Cardona
，
This review has been hidden because it contains spoilers。 To view it， click here。 It's a good book on how should you measure your team， lots of history of success and companies that implemented OKRs。But at the end you can skip out most of the examples in the book， check out the last chapter， use the toolbox and get a sense of the rest of the examples that are there as a sample It's a good book on how should you measure your team， lots of history of success and companies that implemented OKRs。But at the end you can skip out most of the examples in the book， check out the last chapter， use the toolbox and get a sense of the rest of the examples that are there as a sample 。。。more
MOL
，
Very insightful and useful， sometimes too self praising。
James Traxler
，
Lots of insight about OKRs - Objectives and Key Resultsand CFR - Conversations， Feedback， Recognition。That's the extent of the TLAs！Now I need to JDI。Venture capitalist Jon Doerr's explains his experience in bringing these techniques， that he learnt from Peter Drucker's work and from Intel's Andy Grove， to companies such as Google， Apple， and the list goes Amazon and on。As well as the explanations， to reinforce the learning， he interweaves discussion of how these companies use the techniques to Lots of insight about OKRs - Objectives and Key Resultsand CFR - Conversations， Feedback， Recognition。That's the extent of the TLAs！Now I need to JDI。Venture capitalist Jon Doerr's explains his experience in bringing these techniques， that he learnt from Peter Drucker's work and from Intel's Andy Grove， to companies such as Google， Apple， and the list goes Amazon and on。As well as the explanations， to reinforce the learning， he interweaves discussion of how these companies use the techniques to excel。It was a bit of an exercise in name-dropping （the author namechecks everyone from Jobs， Gates， Bezos， et al to Bono）。It wasn't a joy to read - Doerr sure felt a bit dour， for some reason - but I found it of real interest。 。。。more
Shervin
，
The basic concept is excellent， though the book gets repetitive as it is mostly a compilation of anecdotes from executives who use OKRs。
JuanAndres
，
Very inspirational book。 It touches on how OKRs and CFRs could be well implemented and executed。 This could lead to company alignment on knowing what to be working on everyday。 It also touches on stretch goals， which is a way to introduce innovation into your company。 And warns about "meeting all your OKRs means you did not success" in terms of maybe your company is not fearlessly failing and you might want to revise its culture and reward systems or lack thereof。Although I do agree this could h Very inspirational book。 It touches on how OKRs and CFRs could be well implemented and executed。 This could lead to company alignment on knowing what to be working on everyday。 It also touches on stretch goals， which is a way to introduce innovation into your company。 And warns about "meeting all your OKRs means you did not success" in terms of maybe your company is not fearlessly failing and you might want to revise its culture and reward systems or lack thereof。Although I do agree this could have been a shorter read with a follow up examples of successful companies that applied OKRs， sometimes it is better to have a curated collection of something new to you than try to find everything you think you need to understand online。 I would have loved to get into the details of the life of an OKR， from its infancy all the way to its retirement。 A deep dive around the reasons an OKR was chosen， how everyone agreed it was the right direction and how that OKR was revised over time。 There is some lessons learns in each example but they are pretty vague and not that useful in practice。 They do serve as a warning however， and I feel that is a good start anyway。 。。。more
Fabrice
，
A very good write-up of OKRs covering all key principles in detail and plenty of real-world examples。Having used OKRs at 4 different companies and read a lot of （too much？） online content on how to 'do' OKRs， this is a great way to learn from a true expert。A few take-aways for me， around using OKRs throughout each quarter at a management level to re-focus and escalate， and to be clearer about product objectives。 A very good write-up of OKRs covering all key principles in detail and plenty of real-world examples。Having used OKRs at 4 different companies and read a lot of （too much？） online content on how to 'do' OKRs， this is a great way to learn from a true expert。A few take-aways for me， around using OKRs throughout each quarter at a management level to re-focus and escalate， and to be clearer about product objectives。 。。。more
Andrew Canion
，
Good content， but the book dragged it out with incessant， similar case studies。 Business goes beyond billion dollar Silicon Valley tech companies but we never hear about them。
Lanżanka
，
Mostly case studies， but too general to actually use them as examples。
Alina
，
I finished the book， flipped over and started all over right away。
Javier Chauvin
，
Great book if we took it as a recollection of great stories from the world of tech。 But， either it is too long for presenting OKRs which is a simple yet powerful concept， or it fails to present statistics of how OKRs saved all those companies due to most of the times many examples only used OKRs。 Anyway， John is a legend on the field and he brings exceptional stories。 That is always enlightening and entertaining。
Ankit
，
The initial part of the book contains the crux of the system， and the rest of the book focuses on case studies of how orgs implemented OKRs。 Found the system very useful for sharpening focus and getting alignment， even when implemented on an individual level， I can only imagine the multiplying goodness that can come out of doing this organization wide
Curtis
，
How do you track your goals and build momentum in business？ OKRs are a very helpful tool and John Doerr helps understand the value and how they play out in business cycles。 A helpful framework for tracking your progress。
Alejandro Maldonado
，